How to Grow a Network Outside of an Industry
By NETWORK. LEAD. EXCHANGE.
Many networks are found within specific industries, but these networks have growth limits. Network Lead Exchange explains how building a network encompassing many industries is a great plan for growth.
Many networks are industry-specific. This isn’t a bad way to build a network, but it misses out on the creativity sparks found in networks lacking industry specificity. Instead, one of the best ways to grow a network is thinking outside of the industry paradigm. In fact, a network catering to all industries is bound to grow faster and deliver larger numbers of referrals between members than intra-industry networks. Therefore, it’s important for aspiring network leaders to understand how to grow these networks.
Community Orientation
The easiest way to grow an inter-industry network is basing the network on geography. There are plenty of benefits found in geographic networking. The first is everyone in the community has reasons to help each other. A thriving community creates a marketplace everyone benefits from. The second reason is all businesses plant deeper roots in the community. It helps keep businesses in one place instead of looking for the next big thing. This type of independence amongst network members creates vibrant communities, especially in places that aren’t large metropolises.
Lack of Competition
An inter-industry network is filled with members not competing against each other when offering the same services. Instead, it’s easy to grow a network because the car mechanic in the network likely is the only member performing this service. Therefore, it’s fairly simple to grow a network because prospective members don’t feel like they’re competing against fellow members for business. Competition is good, but the cannibalization of leads occurring in the intra-industry space sometimes is counterproductive.
Creative Partnerships
The best part of inter-industry networks is the creativity arising from them. Thanks to these partnerships, growing a network happens at the same time that businesses grow. Because of this collaboration, entrepreneurs dream up new ways to bring customers through sales funnels. Referrals become easier to distribute, and customers utilize network businesses the way cars run through a car wash. Having creative incentives for customers is a visible way for people not in the network to inquire about joining the network.
Creating inter-industry networking opportunities is one of the benefits of network lead exchange. Find a vibrant inter-industry network @ NETWORKLEADEXCHANGE.COM.
