3 LinkedIn Mistakes to Avoid
By NETWORK. LEAD. EXCHANGE.
LinkedIn is a valuable platform for professionals to connect with each other. Network Lead Exchange highlights mistakes well-meaning professionals make when they are building a network on LinkedIn.
There are many advantages to using LinkedIn. This professional social media platform changed the way people connect with each other. However, many people on LinkedIn are well-meaning in their zeal to connect but do so in clumsy ways. It’s good to talk with strangers. This is how connections are built. However, many people don’t go about it in the right way, and end the relationship before it begins. Here’s how to fix that.
Stop Selling
The biggest problem for everyone on LinkedIn is the horde of messages cluttering the inbox. Many of these messages are pointless sales pitches. Most are pitches to buy something instead of real connection requests. However, many well-intentioned people can’t shut off the sales switch. When messaging someone on LinkedIn, compliment their profile and ask a question about their business. Be interested in them, not how they can help you.
No Form Messages
Many professionals looking to grow their LinkedIn pages have a form message they send to prospective connections. These form messages come off as canned. There’s no personalization to them. It’s clearly an efficiency move, and what it communicates to the recipient is a professional has time to send you a message, but isn’t truly interested in a real connection. Instead, write out a message. Something short and meaningful is always superior to a long, professional yet standardized greeting.
Inconsistent Content Appreciation
This mistake is simple – when messaging someone about appreciating their content, it’s important to like the content and have commented before sending the message. That’s how to get on a potential connection’s radar. Also, don’t like and comment on several items then immediately send a message. Follow the person, get a feel for their content and if it’s of value, then send a message. The person will be receptive.
A great place to learn the ropes of LinkedIn is a networking group. Find a bunch of LinkedIn pros @ NETWORKLEADEXCHANGE.COM.
